backend

Social Media Analytics

A reporting suite for engagement trends, competitor tracking, and performance snapshots.

ReactNode.jsMongoDBGraphQLD3.jsAWS

Overview

Built an analytics workspace that aggregates social performance data into dashboards suitable for marketing and leadership reviews.

The challenge was turning noisy multi-source data into trustworthy, readable insights with flexible reporting.

I mapped reporting needs by stakeholder type, implemented ingestion + normalization layers, and designed focused dashboard modules.

Implemented React dashboards, Node/GraphQL services, MongoDB storage, and chart pipelines optimized for large result sets.

Teams gained faster weekly reporting cycles and clearer visibility into channel-level performance shifts.

Owned data architecture, dashboard UX, reporting logic, and platform rollout.

100+

Brands onboarded

1M+

Posts analyzed monthly